Blended is a fictional juice brand that delivers a quick solution for people on the go. The task was to establish and design a new brand that would become a go-to choice for consumers. The logo created was derived from the idea of fresh energetic movement to communicate the purpose of the brand. Furthermore, the packaging clearly indicates the flavour through bright illustrations, so consumers are able to quickly grab one and go. Blended is a fictional business curated for creative purposes only.