The Neighbourhood is an alternative indie boy band that goes against the grain. As they come to the end of their contract with Columbia Records, they released their last album Chip Chrome & The Mono-Tones, which takes the listener through a winding experience. We wanted to reimagine the final brand experience for fans. The objective was to create an album launch that will gain popularity through social media, merchandising strategies, and the interaction through the fanbase. Overall providing one lasting memory for the fans.